Welcome to FJW – Where Strategy Meets Storytelling
At FJW, we specialize in communications, marketing, and public affairs that don’t just make noise—they move the needle. From big-picture strategy to hands-on execution, we help brands connect with their audiences in bold, authentic, and lasting ways.
Rooted in the heart of Miami, we infuse every project with the city’s energy, culture, and creative edge. Our immersive experiences are designed not only to engage, but to inspire—because we believe business can be both impactful and personal.
Our team brings together deep expertise, creative thinking, and a shared passion for meaningful work. Will offers over 15 years of experience collaborating with candidates and elected officials across Texas, influencing races from school boards to Congress. Beyond the campaign trail, he’s been a dedicated advocate for public policy—particularly in support of First Responders—and actively contributes his time to nonprofit boards and committees, helping shape stronger, more resilient communities.
Fernando, a proud Miami native and entrepreneur, thrives on collaboration and connection. With a designer’s eye and a creative mindset, he transforms ideas into compelling visuals and marketing strategies that elevate brands and tell real stories. Whether he's leading engaging events, organizing team-building initiatives, or mentoring others, Fernando is passionate about helping people succeed and reach their goals—personally and professionally.
Let’s work together to turn your vision into momentum—with clarity, creativity, and purpose.
Will Busby
Will is the co-founder of FJW Professional Services, with 10+ years of experience in communications, fundraising, and political affairs. He’s known for crafting smart strategies, securing funding for key causes, and championing practical, people-first policies.
Originally from Texas, Will now lives in the Miami area with his family and proudly calls South Florida home. He’s traveled far and wide, but it’s the energy and diversity of this community that truly won him over.
Fernando Serrano
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.